City branding

Exploring duality

Edinburgh has existed in some form for millennia, first as a settlement and eventually as a major metropolis for people with a variety of skills, interests, and professions.

Today, it has much to offer a mobile population with major universities, cultural festivals, creative hubs, and business benefits. The city needed a presence that suggested the span of its identity.

Client
Student project

Year
2022

Ideation

Realization

The final concept included two forms of the typeface Kiln with the incorporation of the blue and green from the Edinburgh tartan colors.

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Small Business Rebranding